AXE Apollo Launches Space Camp Promotion

In conjunction with the AXE Apollo Space Academy (A.A.S.A.), which will send 22 fans from around the world to space, the AXE brand is launching a new retail-focused program that will allow seven guys and/or girls to attend Space Camp for a chance to participate in the trip of a lifetime.  

Consumers have a chance to go to Space Camp by entering a code online upon purchase of a full-size AXE product and seven winners will be then eligible to attend the AXE Apollo Space Camp in Orlando, FL. One finalist will be randomly selected for space travel.  

Attention-getting ‘AXE Astronaut’ floor stand displays will support the retail promotion.  

The display merchandises Axe deodorant body sprays, deodorant and anti-perspirant sticks, shower gels and hair care products.